Who
Jake – Naked
The word I live by – original
Purpose
To continually unleash the potential within and around me – to strive to inspire myself and those around me to do the ‘impossible’
Rationale for Skills
Fresh thinking that works – (marketing/innovation/trends)
Personal Values
I hope I’m these things more often than not 
Creative, original, pragmatic, honest and inspirational
Personal Passions
My wife , surfing, skiing (the new boarding ) music, dj-ing and doing world firsts that make money
Career Passions
Understanding youth culture and anticipating the future of society/culture to create new brands/products at the right time before anyone else
What do I do – Identify trends before others and ensure the product/brand innovation will deal to the trend and – where appropriate -offer commection services
What don’t I do – I don’t produce or use any existing media in commection. Rather, we create new ways to achieve authentic connection with communication. Clients use existing partners for normal stuff – like digital, TV… etc
Core Skills
Anthropology/cultural analysis, brand management, new product development, strategic planning, qualitative research and semiotics
Training
Sherborne School in Dorset in the UK
Oxford University – MA in Anthropology and Psychology
Nationality
British/NZ: a Euronesian with a global outlook!
Work History
1989 UK and Europe: Barclays Bank – Reviewed product targeting strategy
1990 – 92 Trained in Qualitative Research with RSL, London
1992 – 93 Senior researcher with HPI: A communication/ad development agency, which consulted to London’s leading advertising agencies. Key clients included Saatchi, Abbot Mead Vickers and TBWA
1993 – 96 Director with Added Value (now part of WPP) the world’s first Marketing Agency specialising in trends/innovation. Specialised in new product development for Pepsico, Shell, Ford, Walkers, Safeway, Miller Brewing, Levis and Unilever
1996 – 97 Planner at Y&R Holland developing a strategic branding unit called consult which developed KLM’s global brand strategy
1998 – 99 Director for Research International Auckland – key clients to date included consulting to Grey NZ and Frucor Beverages
2000 – 02 Entrepreneurship: Partner of boutique research based strategic firm Fast Forward – working with key Trans-Tasman corporates: Frucor, Kimberly Clark and Fosters
2002 – 05 Founded Chisel, NZ’s first dedicated Marketing Engineering Company – specialising in brand strategy/new product development for trans tasman blue chips Mercury, Cadbury and ANZ. Completed a management buy out in 2004, to pursue further premium consulting opportunities globally
2005-2007 Set up passive income streams (property and trading) and dealt with some large ‘family stuff’
2007-present jake@jakepearce.com, gen c speaking and establishing a digital youth world first
