psychographic

# 38 Top 10 Selling Books in the USA 2012

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Top Selling books in the US - what is America interested in?

“ What is curious is that six of the books are about the demise of America or the troubles of America or the fictional metaphorical stories of an
America after greatness. Now I know you’d say – well the US has had a hard time so it isn’t surprising. I challenge you on that…why? There is always something – 70’s was about Vietnam and the oil crisis but there weren’t books in the top 10 then about the demise of America.

 

Let’s take a surface look 6 of the top 10 books are about the demise of America.”

 

Do you see the difference?

Don’t read ahead, no cheating….

Now let’s have a look courtesy of
USA today. http://www.usatoday.com/life/books/booksdatabase/2011-05-11-about-usa-todays-top-150-books-list_n.htm

Let’s go for a surface look. The answer is America is interested in, herself. 6 of the top 10 books are about America.

Any great nation tends to become self centred. America is an amazing place but to visitors from Europe or other parts of the world incredibly ignorant of how she is viewed. What is interesting is that if you are truly on top of your game, you don’t care. What is interesting is that six of the books are a the demise of America or the troubles of America or the fictional metaphorical stories of an America after greatness.

America it seems is starting to care and question herself. Is China? Is China reading about the demise of China? Or is she enjoying stories about herself which is what book lists in America used to look like in the 1970’s.

http://www.amazon.com/Top-10-Novels-70s/lm/R2A7WXOGZEDFG2

Next week, we’ll look at China – right now look at what Suzanne Collins books are about. Is this prophetic or merely reflective of a country worries about the economy?

Suzanne Collins’ series is according to amazon.com :

“In the ruins of a place once known as North America lies the nation of Panem, a shining Capitol surrounded by twelve outlying districts. Long ago the districts waged war on the Capitol and were defeated. As part of the surrender terms, each district agreed to send one boy and one girl to appear in an annual televised event called, “The Hunger Games,” a fight to the death on live TV. Sixteen-year-old Katniss Everdeen, who lives alone with her mother and younger sister, regards it as a death sentence when she is forced to represent her district in the Games. The terrain, rules, and level of audience participation may change but one thing is constant: kill or be killed” Cheerie stuff then.

http://www.amazon.com/Hunger-Games-Suzanne-Collins/dp/0439023521/ref=sr_1_1?s=books&ie=UTF8&qid=1328240834&sr=1-1

USA
TODAY’s Best-Selling Books list ranks the 150 top-selling titles each week based on an analysis of sales from U.S. booksellers. Contributors represent a variety of outlets: bookstore chains, independent bookstores, mass merchandisers and online retailers.

 

 

 

 

 

The Hunger Games

by Suzanne Collins

Youth: Girl takes sister’s place in a real-world survivor game in a post-apocalyptic
USA. (P, Scholastic Press)

GENRE: Youth | DEBUTED: October 02, 2008

BUY THIS
BOOK

 

 

 

 

 

Catching Fire

by Suzanne Collins

Youth: Katniss and Peeta are targeted as rebels after winning the Hunger Games; second in series. (E, Scholastic)

GENRE: Youth | DEBUTED: September 10, 2009

BUY THIS
BOOK

 

 

 

 

Mockingjay

by Suzanne Collins

Youth: Katniss must give herself completely to the rebellion for it to succeed; last in series. (E, Scholastic)

GENRE: Youth | DEBUTED: September 02, 2010

BUY THIS BOOK

 

 

                                                                                                                                                                                                                  The 7 Habits of Highly Effective People

by Stephen R. Covey

Management expert writes about setting goals for success. (E, RosettaBooks)

GENRE: Business | DEBUTED: October 28, 1993

BUY THIS
BOOK

 

 

 

 

Extremely Loud & Incredibly Close

by Jonathan Safran Foer

Oskar Schell, 9, must find a lock that matches a key that belonged to his father, who died in the World Trade Center on 9/11; movie. (E, Houghton
Mifflin Harcourt)

GENRE: General fiction | DEBUTED: January 05, 2012

BUY THIS
BOOK

 

 

 

 

 

The Help

by Kathryn Stockett

A young white woman tells the story of black maids in 1960s Mississippi; movie. (E, Penguin Group)

GENRE: General fiction | DEBUTED: May 28, 2009

BUY THIS BOOK

 

 

 

 

 

Taken

by Robert Crais

A wealthy industrialist hires Elvis Cole and Joe Pike to find her missing son. (E, Putnam Adult)

GENRE: General fiction | DEBUTED: February 02, 2012

BUY THIS
BOOK

 

 

 

 

 

The Girl With the Dragon Tattoo

by Stieg Larsson

Journalist is hired to investigate the disappearance of an heir to a wealthy family. (E, Vintage)

GENRE: General fiction | DEBUTED: September 25, 2008

BUY THIS BOOK

 

 

 

 

Heaven Is for Real

by Todd Burpo with Lynn Vincent

Subtitle: “A Little Boy’s Astounding Story of His Trip to Heaven and Back”. (P, Thomas Nelson)

GENRE: Religion/Inspiration | DEBUTED: November 25, 2010

BUY THIS
BOOK

 

 

 

 

Ameritopia

by Mark Levin

Subtitle: “The Unmaking of America”. (H, Threshold Editions)

GENRE: Current affairs | DEBUTED: January 26, 2012

BUY THIS
BOOK

 

This blog and book references are taken from http://www.usatoday.com/life/books/booksdatabase/2011-05-11-about-usa-todays-top-150-books-list_n.htm

 

#33 Chinese Digital Natives Research

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Welcome to jakepearce.com’s Generation C Blog.

World’s First Opt in Generation – a proven case by synovate (A global research firm) in China

This blog highlights the first piece of work conducted in China on the concept of Digital Natives, Gen C or Generation C.

jakepearce.com has been arguing for some time that we will see an evolution in how Generations operate and that Generation C is the first ‘opt in’ Generation. In other words it is the first Generation which is a psychographic Generation. We worked with synovate in China to obtain the data.

The key questions we asked were:

  • Do you know your demographic Generation?
  • Do you feel part of that Generation?
  • Do you feel proud to be part of that Generation?
  • Do you know what Generation C is?
  • Now you know what it is do you feel part of that Generation?

Summary points

  • Post 1980 – people feel much less part of a ‘generation’ –  40-50% of those post 1980
  • All age groups feel part of the digital native group to some extent – irrespective of age
  • Those born post 80′s or 90′s around 40% feel part of digital generation
  • With those born post 60′s and 70′s around 30% feel part of a digital generation
  • Yet if you ask which group is proudest to be part of a digital generation – it is by far and away those people who are older who feel prouder to be part of it than yougn people
  • 80% of those who born after 1950 were proud to be part of the digital generation whereas only 35% of those born after 1990 were
  • This contrast in age – shows clearly that this is a truly opt in Generation – since it is in fact those who are older who feel more like a Digital Native than those who are younge

These responses confirm jakepearce.com’s hypothesis – that stereotypes around ‘young people being digital’ need to be readdressed and more work needs to be done here to truly understand the nature of Generation C as a pyschographic generation.

We hope this was useful. For more information just email info@jakepearce.com

#31 Find out if you are dual generational – complete our Generation C survey

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C Ribbon_mechanical

We’ve teamed up with Synovate to find out if you are dual or single generational.

What does that mean for you?  You’ve probably heard of Generation X or Y and “Boomers” but did you know that you can have two ‘generational passports?’ For example, you can be a member of the Silent Generation (55+ years old) and a member of Generation C (a pychographic generation).

When you fill out this survey you’ll find out if you have ‘two generational passports” and we will get some great info to share with you when the survey has finished.

Let’s face it – it’s all about identity – for too long marketeers and social scientists have focussed only on demographic generations to group humanity. It’s time for a change!

Please  take a max of 5 minutes to fill out the survey and discover if you are dual generational.

If you want to know more before you fill out the survey, please watch this video, which is just under 3 minutes long.

Many thanks in advance

Jake

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