#19 Sarah Newton on the differences between Generation Y and Generation C
August 12, 2009 by Jake Pearce
Sarah Newton, Generation Y expert and writer of GenYGuide comments on the differences between Generation Y and Generation C.
In summary Sarah covers:
- A clear rebuttal of the ’selfish’ label for Generation Y
- An exploration of how Generation Y is a product of its upbringing – e.g. embracing a more balanced life where work is less important
- Generation Y are not ‘all into digital’ media
My thoughts are:
- I have a different view on the social implications of Generation C
- Essentially Generation C have become the ‘leaders’ of Generation Y in terms of an online opinion and have a significant social and marketing impact on our world.
- Technology is a key factor in Generation C’s profile and leadership is a defining characteristic, hence Generation C is the 10% who leave a comment etc
Thanks again to Sarah Newton for taking the time to do this video for us – we really welcome the conversation.
So – what do you think are the key differences between Generation Y and Generation C?
