#26 Mini Series – How to influence Generation C “6″
December 20, 2009 by Jake Pearce
HAPPY ALMOST CHRISTMAS!!!!
So – welcome to the sixth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
So – check out this video (3 minutes 17 seconds long) and ponder:
- How do Connectors and Conductors fit together on a map?
- The new science of community behaviour as explored in “Linked”
- An overview of three types of maps of human networks
Each of these has huge implications about how to target and influence Generation C.
So which is the ‘true’ map of human networks? Let us know and be in a for a Christmas prize!
Cheers
Jake
