#23 Mini series – how to influence Generation C “3″
November 13, 2009 by Jake Pearce
Welcome to the third in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In today’s video, I break down the 4 types of Conductor that exist to explain how they can influence people in their sphere in different ways.
The video is about 4 minutes long…
What kind of conductors have influenced you to take action in the last 3 months?
Until next time….
#20 More on marketing to Generation C
September 21, 2009 by Jake Pearce
Here’s video 2 of of Abe Dew talking about Generation C – more thought provoking stuff.
To repeat a key quote from Abe:
“We in advertising love things in boxes…it’s incredibly dangerous with Gen C it’s the fringes that are important…you see wave after wave of new ideas coming forward and it scares people witless… Marketing will move to be more like jazz and less like precise orchestral piece.”
Abe’s 2 videos are real thought twisterd and really makes you think, here are some key points.
Here’s the key points from Video 2 of 2:
- Community is the content – all technology is an extension of the human mind – community is the need behind technology.
- People are more complex than ‘boxed stereotypes’ – we need to engage community to ‘get people’ properly again.
- Academic studies show that the more collective a culture is the less they go online – so social media’s explosion is a function of less happy societies!
- If Generation C want control we need to surrender it!
- Apple get this. Apple’s new apps – only 5% survive – they rely on open source creativity to provide new apps and the street to weed them out – in other words they let go of control.
Do you think you’re brave enough to let go of control when marketing to Generation C?
#12 Generation C – who are they and why are they so important?
June 22, 2009 by Jake Pearce
Check out this video and find out more on these 3 reasons why Generation C is so important:
1. They are a psychographic not a demographic generation – this is the first time a generation isn’t bounded by just age
2. It’s a growing generation as people are both born and adopted Generation C – both born and adopted Generation C love communicating digitally
3. They are digital influencers and it’s vital marketeers understand them – in Malcolm Gladwell terms – they are the generation that will make change happen
What are you doing to understand Generation C and how it will affect your organisation?