#27 Mini Series: How to influence Generaton C “7″
December 24, 2009 by Jake Pearce
VERY MERRY CHRISTMAS 
Welcome to the seventh in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
Today we explore:
- Yes – out of the three maps is the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation C
- That the 80/20 rule applies here when looking at the ‘hubs’
Knowing this, we must look at how to engage Generation C influencers in the hubs.
Have fabulous Christmas folks! When you have finished feasting answer this. Who are your hubs in your networks?
Cheers
Jake
