Firstly let me declare my undying love for Wikipedia – but even deep lovers have big tiffs and Wikipedia have got it wrong. Leading academics and commentators have stated Gen C is a state of mind rather than a demographic. Right now Gen Z is presented as a demographic on Wikipedia and lumped in with Gen C. This is like saying all Harley Davidson (state of mind) lovers are Boomers.
I know Wikipedia has often been criticised for being ‘inaccurate’ yet, as I learned at a business convention the other day, Wikipedia has less inaccuracies than the Encyclopaedia Britannica. Why? Well, Wikipedia’s mistakes can be changed quickly – in a keystroke – while with the encyclopaedia Britannica, you are waiting for the next print run.
Simon Young and myself first posted a Gen C Wikipedia entry about 2 years ago – which summarised all the newspapers, educators and sources who had used the term. At that time there was no consensus on what the term Gen C stood for and so numerous “Cs” were all contenders e.g.
Content, communicate, creativity, channel, community, competition, compost, “children of the 1930’s”, celebrity, co-creators and cusper generation!
In the Wiki post, we quite clearly stated that all the data pointed to Gen C or digital natives being people of different ages who actively had an affiliation for the digital world – this was based on our data trawl of the ‘deep web’ (99% that can’t be seen by Google) on Generation C courtesy of Bridge Ellis http://www.bridgeellis.com
Add to this, the Consultaglobal data – which was published in Business week from a Forrester Report June 2007 – showed a strong use of different digital mediums across age groups with a skew towards younger people, as you’d expect:
Wikipedia, quite rightly wants enough evidence from ‘established’ media/academics that something exists. The ‘meme’ Generation C is very much out there used by everyone from the Wall Street Journal, to established academics, to leading social media gurus (Ahonen and Moore) who are teaching about it at Oxford University in December this year:
Currently Gen C is cited under Gen Z which is defined on Wiki as:
In order to get this one changed – I am going to stir things up a bit on Wiki. Please join me in the discussion to get this Wiki entry right – we need to have a Gen C page separate from Gen Z.
So Wikipedia – are you ready to play?