#31 Find out if you are dual generational – complete our Generation C survey
September 2, 2010 by admin
We’ve teamed up with Synovate to find out if you are dual or single generational.
What does that mean for you? You’ve probably heard of Generation X or Y and “Boomers” but did you know that you can have two ‘generational passports?’ For example, you can be a member of the Silent Generation (55+ years old) and a member of Generation C (a pychographic generation).
When you fill out this survey you’ll find out if you have ‘two generational passports” and we will get some great info to share with you when the survey has finished.
Let’s face it – it’s all about identity – for too long marketeers and social scientists have focussed only on demographic generations to group humanity. It’s time for a change!
Please take a max of 5 minutes to fill out the survey and discover if you are dual generational.
If you want to know more before you fill out the survey, please watch this video, which is just under 3 minutes long.
Many thanks in advance
Jake
#30 Mini Series – How to influence Generation C “10″
May 30, 2010 by Jake Pearce
Hi there! Welcome back to the Gen C mini series on influence
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.
In Mini Series “8″ we confirmed that the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation. Once again the 80/20 rule applies when looking at relative importance of hubs. We also busted 6 degrees of separation as a global myth to help understand how message flow in human networks.
In Mini Series “9″ we looked at the number of links required between social groups to make information travel fast.
This week (video of 3 mins 55 seconds) we are looking at how to use these links to speed the passage of information and what that means for us a marketeers.
How do you think we should engage different social hubs to drive the speed of information movement?
I look forward to your answers
Jake
#27 Mini Series: How to influence Generaton C “7″
December 24, 2009 by Jake Pearce
VERY MERRY CHRISTMAS 
Welcome to the seventh in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
Today we explore:
- Yes – out of the three maps is the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation C
- That the 80/20 rule applies here when looking at the ‘hubs’
Knowing this, we must look at how to engage Generation C influencers in the hubs.
Have fabulous Christmas folks! When you have finished feasting answer this. Who are your hubs in your networks?
Cheers
Jake
#26 Mini Series – How to influence Generation C “6″
December 20, 2009 by Jake Pearce
HAPPY ALMOST CHRISTMAS!!!!
So – welcome to the sixth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
So – check out this video (3 minutes 17 seconds long) and ponder:
- How do Connectors and Conductors fit together on a map?
- The new science of community behaviour as explored in “Linked”
- An overview of three types of maps of human networks
Each of these has huge implications about how to target and influence Generation C.
So which is the ‘true’ map of human networks? Let us know and be in a for a Christmas prize!
Cheers
Jake
#25 Mini Series – How to influence Generation C “5″
November 30, 2009 by Jake Pearce
Welcome to the fifth in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
So – watch this video (4 minutes 35 seconds long) and consider:
- The four types of Conductor (Information, Debate, Social and Debate Conductors)
- What kind of people they are and how they influence their core network
To build an understanding of the eco systems of influence with a view to knowing how to influence Generation C itself.
What kind of Conductor influenced you this week?
#24 Mini Series – How to influence Generation C “4″
November 21, 2009 by Jake Pearce
Welcome to the fourth in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In this (the 4th of our Mini Series on how to influence Generation C) we investigate further the key differences between Connectors and Conductors.
So – watch this video (3 minutes 30 seconds long) and understand:
- the relative regularity with which Connectors and Conductors influence Generation C; and
- the relative visibility of either type of influencer to Generation C
So – were you influenced by a Connector and/or a Conductor this week? Let us know!
And – if you want a laugh – check out this blooper when I was videoing the VLOG
#23 Mini series – how to influence Generation C “3″
November 13, 2009 by Jake Pearce
Welcome to the third in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In today’s video, I break down the 4 types of Conductor that exist to explain how they can influence people in their sphere in different ways.
The video is about 4 minutes long…
What kind of conductors have influenced you to take action in the last 3 months?
Until next time….
#22 Mini series – how to influence Generation C “2″
November 6, 2009 by Jake Pearce
In last week’s VLOG we looked at Malcolm Gladwell’s model from the Tipping point of how the few can influence the many and I concluded that it’s more complicated than that.
In this video (the second in this mini series on digital influencers) I identify and explain the difference between Connectors and what I call Conductors and why the latter are critical in solving how to influence Generation C – namely, adopted or born ageless digital natives.
Check out the video – it’s about 4 minutes long.
Who are your Conductors and how have they influenced you to take action in any sphere of you life?
#21 Mini Series – how to influence Generation C “1″
October 30, 2009 by Jake Pearce
After a wee delay, I’m back. I’ve been overseas and then got sick, so I’m very sorry I haven’t been blogging regularly – however it’s back to normal now!
So, today I begin a ‘mini series’ of VLOGS talking about Digital Influencers.
Why? Well, Generation C is a psychographic, ageless generation which is typified by a love of the digital media (whether that is full on internet involvement or just texting) and a desire for control in the digital environment. And to discover how to engage Generation C, digital natives, we must understand how to identify Digital Influencers to help achieve that engagement.
To begin this exploration I sum up Malcolm Gladwell’s ‘The Tipping Point’ which showed that you don’t need many people to grow a movement/influence lots of people.
Check out the video - less than 4 minutes…
In summary there are 3 types of people necessary to spread the word on any particular matter per Malcolm Gladwell:
- Mavens: these people know loads of stuff about areas they are interested in and really enjoy passing on information e.g. where to find the cheapest deal on a car, whether the new release from Microsoft is any good. Then Mavens pass on information to…
- Connectors: they are people who are socially very networked and can be famous, and/or thought leaders and/or just very well connected in a wide range of spheres. And Connectors know…
- Sales people: these are very persuasive people who are great at passing on information in a highly engaging way that ignites action in the people they tell.
While this is a very powerful overview of how the few engage the many, it misses something vital which we will be exploring.
Namely, that Connectors have huge networks and usually don’t see/connect with all those people in their huge networks regularly. So how do we get the word out to people more regularly that Connectors can? Who do we need to influence Generation C – digital natives more immediately/immediately?
We’ll start to look at that next week J
Do you have a system to find Maven’s, Connectors and Sales people? If not, why not? What tools do you need and do you want some help
#20 More on marketing to Generation C
September 21, 2009 by Jake Pearce
Here’s video 2 of of Abe Dew talking about Generation C – more thought provoking stuff.
To repeat a key quote from Abe:
“We in advertising love things in boxes…it’s incredibly dangerous with Gen C it’s the fringes that are important…you see wave after wave of new ideas coming forward and it scares people witless… Marketing will move to be more like jazz and less like precise orchestral piece.”
Abe’s 2 videos are real thought twisterd and really makes you think, here are some key points.
Here’s the key points from Video 2 of 2:
- Community is the content – all technology is an extension of the human mind – community is the need behind technology.
- People are more complex than ‘boxed stereotypes’ – we need to engage community to ‘get people’ properly again.
- Academic studies show that the more collective a culture is the less they go online – so social media’s explosion is a function of less happy societies!
- If Generation C want control we need to surrender it!
- Apple get this. Apple’s new apps – only 5% survive – they rely on open source creativity to provide new apps and the street to weed them out – in other words they let go of control.
Do you think you’re brave enough to let go of control when marketing to Generation C?