After a few technical challenges (getting used to my new website back end!!) here’s my posting which is our podcast response to Jaffe Juice #111 ‘talking about my generation’ http://www.acrossthesound.net/
Here’s a quick summary of what’s in this 12 minutepodcast:
Generations – It goes Boomers, Gen X and then gets as confusing as drunken bird song
‘GenY’ is after X and is also known as Millennials, Generation Next and Generation Why. What they are like depends on who you talk to but they are all the same demographic 1982-2002 roughly. (See References and links below)
GenC – digital natives – is a psychograpic generation (like gen-i) and it is growing as people get into living digitally.
There are lots of C’s describing what C ‘do’ being banded about – their motivation is CONTROL
We want to clarify with Joseph Jaffe what the i in gen-i means – Joseph???
Wikipedia has erroneously lumped GenC into GenZ – we’ll be tackling that soon!
The implications of GenC are, in our view (Simon Young and myself) profound – it means in the future people will have a both psychographic generation and a demographic one – in other words, DUAL PASSPORTS
So people will describe themselves as X/C or Boomer/C or C/C
This psychographic generation (GenC) is more than being part of Apple tribe or VW tribe. It means people will be harder and harder to target as the fragmentation of media creates even more complexity around generations. And of course, this makes marketing much tougher
The role of this blog is to debate the implications of GenC. In other words, find out who they are, what their needs are, relate to them and ultimately know how to converse with them. And, critically, from there, know the opportunities and threats for marketing that flow from that.
Howe and Strauss http://en.wikipedia.org/wiki/Bill_Strauss also known as‘don’t label us’, Generation Y, Why, Generation Tech, Generation Next, Generation.com, Generation 2000, Echo Boom, Boomer Babies and Generation XX (p7 Howe and Strauss Millennials rising)