#26 Mini Series – How to influence Generation C “6″
December 20, 2009 by Jake Pearce
HAPPY ALMOST CHRISTMAS!!!!
So – welcome to the sixth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
So – check out this video (3 minutes 17 seconds long) and ponder:
- How do Connectors and Conductors fit together on a map?
- The new science of community behaviour as explored in “Linked”
- An overview of three types of maps of human networks
Each of these has huge implications about how to target and influence Generation C.
So which is the ‘true’ map of human networks? Let us know and be in a for a Christmas prize!
Cheers
Jake
#24 Mini Series – How to influence Generation C “4″
November 21, 2009 by Jake Pearce
Welcome to the fourth in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In this (the 4th of our Mini Series on how to influence Generation C) we investigate further the key differences between Connectors and Conductors.
So – watch this video (3 minutes 30 seconds long) and understand:
- the relative regularity with which Connectors and Conductors influence Generation C; and
- the relative visibility of either type of influencer to Generation C
So – were you influenced by a Connector and/or a Conductor this week? Let us know!
And – if you want a laugh – check out this blooper when I was videoing the VLOG 
#23 Mini series – how to influence Generation C “3″
November 13, 2009 by Jake Pearce
Welcome to the third in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In today’s video, I break down the 4 types of Conductor that exist to explain how they can influence people in their sphere in different ways.
The video is about 4 minutes long…
What kind of conductors have influenced you to take action in the last 3 months?
Until next time….
#22 Mini series – how to influence Generation C “2″
November 6, 2009 by Jake Pearce
In last week’s VLOG we looked at Malcolm Gladwell’s model from the Tipping point of how the few can influence the many and I concluded that it’s more complicated than that.
In this video (the second in this mini series on digital influencers) I identify and explain the difference between Connectors and what I call Conductors and why the latter are critical in solving how to influence Generation C – namely, adopted or born ageless digital natives.
Check out the video – it’s about 4 minutes long.
Who are your Conductors and how have they influenced you to take action in any sphere of you life?