# 37 What drives growth in 2012?
February 1, 2012 by admin
Welcome to 2012!
#29 Mini Series – how to influence Generation C “9″
January 29, 2010 by Jake Pearce
Hi there! Welcome back to the Gen C mini series on influence
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.
In Mini Series “8″ we confirmed that the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation. Once again the 80/20 rule applies when looking at relative importance of hubs. We also busted 6 degrees of separation as a global myth to help understand how message flow in human networks.
This week (video of 3 mins 25 seconds) we are considering how to speed up the passage of information through social hubs and what’s required to have optimal rapidity of message transfer to help understand how influence Generation C most effectively.
I bet you’ve seen this happening yourself – the key question is – how do you identify the links between social hubs to influence more successfully?
I look forward to your answers
Jake
#28 How to influence Generation C “8″
January 18, 2010 by admin
BELATED HAPPY NEW YEAR!
Just got back from a monster surfing holiday 
So…welcome to the eighth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.
Today we explore (video of 4 mins 13 seconds):
- Yes – out of the three maps is the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation C
- That the 80/20 rule applies here when looking at the ‘hubs’ and six degrees of separation for connecting people is a myth….
Knowing this, we must look at how to engage Generation C influencers in the hubs.
Who are your hubs in your networks?
Cheers
Jake
#27 Mini Series: How to influence Generaton C “7″
December 24, 2009 by Jake Pearce
VERY MERRY CHRISTMAS
Welcome to the seventh in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
Today we explore:
- Yes – out of the three maps is the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation C
- That the 80/20 rule applies here when looking at the ‘hubs’
Knowing this, we must look at how to engage Generation C influencers in the hubs.
Have fabulous Christmas folks! When you have finished feasting answer this. Who are your hubs in your networks?
Cheers
Jake
#26 Mini Series – How to influence Generation C “6″
December 20, 2009 by Jake Pearce
HAPPY ALMOST CHRISTMAS!!!!
So – welcome to the sixth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
So – check out this video (3 minutes 17 seconds long) and ponder:
- How do Connectors and Conductors fit together on a map?
- The new science of community behaviour as explored in “Linked”
- An overview of three types of maps of human networks
Each of these has huge implications about how to target and influence Generation C.
So which is the ‘true’ map of human networks? Let us know and be in a for a Christmas prize!
Cheers
Jake
#24 Mini Series – How to influence Generation C “4″
November 21, 2009 by Jake Pearce
Welcome to the fourth in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In this (the 4th of our Mini Series on how to influence Generation C) we investigate further the key differences between Connectors and Conductors.
So – watch this video (3 minutes 30 seconds long) and understand:
- the relative regularity with which Connectors and Conductors influence Generation C; and
- the relative visibility of either type of influencer to Generation C
So – were you influenced by a Connector and/or a Conductor this week? Let us know!
And – if you want a laugh – check out this blooper when I was videoing the VLOG
#23 Mini series – how to influence Generation C “3″
November 13, 2009 by Jake Pearce
Welcome to the third in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In today’s video, I break down the 4 types of Conductor that exist to explain how they can influence people in their sphere in different ways.
The video is about 4 minutes long…
What kind of conductors have influenced you to take action in the last 3 months?
Until next time….
#22 Mini series – how to influence Generation C “2″
November 6, 2009 by Jake Pearce
In last week’s VLOG we looked at Malcolm Gladwell’s model from the Tipping point of how the few can influence the many and I concluded that it’s more complicated than that.
In this video (the second in this mini series on digital influencers) I identify and explain the difference between Connectors and what I call Conductors and why the latter are critical in solving how to influence Generation C – namely, adopted or born ageless digital natives.
Check out the video – it’s about 4 minutes long.
Who are your Conductors and how have they influenced you to take action in any sphere of you life?