My two passions in business converge when I am performing speaking engagements. Firstly, I have always been addicted to identifying global trends and secondly, it’s exhilarating to share how this will affect my clients both locally and internationally – whether that means talking with 5 or 1,000 people.
Some commentators have started to call this focus on trends ‘futurism,’ so you could call me a dedicated futurist! As part of this passion, I have a particular interest in Generation C, as I believe this ageless group of people is going to have a huge impact on society and business. However, this is just one example of stepping into tomorrow. Whether I’m speaking about Generation C, the future of banking, advertising or meat processing, I use all the same tools to generate insights to provoke new and useful directions.
My toolkit is diverse. I draw on 20 years of experience as a marketeer and business owner to make those future insights relevant and powerful for my audiences. I back this up with a bunch of academic disciplines which I apply as and when required, so that ‘the windows into the future’ benefit from a great mix of art and science.
I call on my MA in Human Sciences from Oxford University every day; I majored in anthropology and social psychology which adds a cultural and human focus to my business thinking. I overlay this with my love of semiotics, which an amazing system to predict the future through identifying dominant, residual and emergent codes in any category – whether it’s women’s health, wine(!) or education. My final ingredient is that I draw on my ongoing interest in neuro semantics. This is the study of performance and meaning, which assists me to communicate more powerfully to audiences from diverse cultures.
To sum up, anyone I work with gets two major benefits from my involvement. Namely, focussed provocative options for the future development of their organisations which benefit from a local and an international context and of course, lots of fun along the way.
So, I guess my question for you is – are you ready to check out the future?