Key Gen C Books
1.Tribe Management – Seth Godin the Guru strikes again while this is not directly about GenerationC – the connection is that Seth discusses how we should manage connecting tribes of self identifying people
http://sethgodin.typepad.com/seths_blog/2008/01/tribal-manageme.html
http://www.sethgodin.com/sg/
2. Growing up Digital – Don Tapscot – this book is packed with facts about growing up digital and what it means
http://www.growingupdigital.com/
3. Andy Sernovitz is the quiet guru of Word of Mouth Marketing a meme which has been picked up on by Joseph Jaffe and others – his book is endorsed by the ‘big names’ and shows how to apply word of mouth techniques effectively
http://www.wordofmouthbook.com/
4. The Anatomy of Buzz – Emanuel Rosen’s book gets a mixed response however it has some real gems in terms of case studies and how to measure word of mouth networks
http://www.emanuel-rosen.com/
5. Peter Sheehan’s book Generation Y is lively and readable – clearly not GenC however GenC defines itself against, in part GenY, X and Boomers
http://www.petersheahan.com.au/cpa/htm/htm_home.asp
6. Generation Y – Eric Chester’s book is a more sober look at Generation Y
http://generationwhy.com/
7. On Cloud Nine : Weathering the Challenge of Many Generations in the Workforce – Robert W Wendover and Terence L Gargiulo
www.amazon.com/Cloud-Nine-Weathering-Challenge-Generations
8. Neil Howe, Willian Strauss and RJ Matson introduce the term “Millennials” of which Howe and Strauss have published a number of books specifically targeted on this generation
http://www.amazon.com/Millennials-Pop-Culture-William-Strauss/dp/0971260605/ref=sr_1_3?ie=UTF8&s=books&qid=1195004032&sr=8-3
– Millenialls and the Pop Culture available from amazon
9. Generation ‘M’ and 3G – Royal Van Horn
http://www.amazon.com/Generation-echo-boom-generations-technology/dp/B000IMUTMY/ref=sr_1_1?ie=UTF8&s=books&qid=1195007481&sr=1-13
10. Generations the History of America’s Future 1584-2069 – William Strauss & Neil Howe
http://www.amazon.com/Generations-History-Americas-Future-1584/dp/0688119123/ref=pd_rhf_f_t_cs_33
11. Millenials Rising: The Next Great Generation – Howe and Strauss
http://www.amazon.com/Millennials-Rising-Next-Great-Generation/dp/0375707190/ref=pd_rhf_f_t_cs_23
12. Join the Conversation : How to Engage Marketing – Weary Consumers with the Power of Community, Dialogue and Partnership – Joseph Jaffe
http://www.amazon.com/Join-Conversation-Marketing-Weary-Consumers-Partnership/dp/0470137320/ref=pd_rhf_f_i_k2a_13
13. Citizen Marketers : When People are the Message – McConnell and Huba
Citizen Marketers: When People are the Message
14. Communities Dominate Brands – Business and Marketing Challenges in the 21st Century – Ahonen and Moore
http://www.amazon.com/Communities-Dominate-Brands-Tomi-Ahonen
15.Disconnected: Why our kids are turning their backs on everything they thought they knew
http://www.amazon.com/Disconnected-Turning-Their-Everything-Thought/dp/0091895863/ref=sr_1_1?ie=UTF8&s=books&qid=1195010731&sr=8-13
With thanks for assistance in compiling this data to Simon Young and Bridge Ellis
