Corporate Branding
Dekoda ™
The outcome of Dekoda ™
The outcome of Dekoda™ is crystal clear clarity for your brand both internally and externally, which means your branded income streams have greater longevity.
How do you template a brand in 3D – use Dekoda ™
Why? Well it meets two challenges that existing 2D templating approaches simply don’t handle.
Firstly
Absolute clarity about how the ’3 brand building blocks’ seamlessly interrelate re. the functional and emotional brand benefits, taking the perspective of the ‘target market’ otherwise know as the ‘universe of one’:
- Summarising succinctly what’s ‘on paper’ – “the theory”;
- How theory translates in the real world for your customers – “the experience;” and
- What that experience is decoded as by the customer – “what’s said.”
Check out our proven approach here.
To bring this alive further, see how this works for Harley Davidson below:
And secondly
How the brand operates beyond the individual ‘target market’ regarding offering societal and spiritual benefits. We live in an era where social responsibility and spiritual awareness are in ascendancy and brands MUST respond authentically to this.
The practicalities of making a brand ‘real’ to all stakeholders
Now it is great to have a superior way to capture the brand. Yet all too often this is where it stops for many companies. In the sheer exhilaration at having got the brand “finally sorted” the application piece can get delayed, postponed and finally lost.
Dekoda™ offers a highly systematic and detailed system that ensures no ‘stone is left unturned’ when it comes to the critical pragmatism required to ‘make the brand real’ internally and externally.
We start, as you’d expect from a macro template and below each key step we have detailed processes that comb through the application, ironing out wrinkles so the brand theory is fully dekoded into a highly profitable framework for growth.
If you want to know more about Dekoda™ email us now.
