# 37 What drives growth in 2012?
February 1, 2012 by admin
Welcome to 2012!
#33 Chinese Digital Natives Research
August 7, 2011 by Jake Pearce
Welcome to jakepearce.com’s Generation C Blog.
World’s First Opt in Generation – a proven case by synovate (A global research firm) in China
This blog highlights the first piece of work conducted in China on the concept of Digital Natives, Gen C or Generation C.
jakepearce.com has been arguing for some time that we will see an evolution in how Generations operate and that Generation C is the first ‘opt in’ Generation. In other words it is the first Generation which is a psychographic Generation. We worked with synovate in China to obtain the data.
The key questions we asked were:
- Do you know your demographic Generation?
- Do you feel part of that Generation?
- Do you feel proud to be part of that Generation?
- Do you know what Generation C is?
- Now you know what it is do you feel part of that Generation?
Summary points
- Post 1980 – people feel much less part of a ‘generation’ – 40-50% of those post 1980
- All age groups feel part of the digital native group to some extent – irrespective of age
- Those born post 80′s or 90′s around 40% feel part of digital generation
- With those born post 60′s and 70′s around 30% feel part of a digital generation
- Yet if you ask which group is proudest to be part of a digital generation – it is by far and away those people who are older who feel prouder to be part of it than yougn people
- 80% of those who born after 1950 were proud to be part of the digital generation whereas only 35% of those born after 1990 were
- This contrast in age – shows clearly that this is a truly opt in Generation – since it is in fact those who are older who feel more like a Digital Native than those who are younge
These responses confirm jakepearce.com’s hypothesis – that stereotypes around ‘young people being digital’ need to be readdressed and more work needs to be done here to truly understand the nature of Generation C as a pyschographic generation.
We hope this was useful. For more information just email info@jakepearce.com
#31 Find out if you are dual generational – complete our Generation C survey
September 2, 2010 by admin
We’ve teamed up with Synovate to find out if you are dual or single generational.
What does that mean for you? You’ve probably heard of Generation X or Y and “Boomers” but did you know that you can have two ‘generational passports?’ For example, you can be a member of the Silent Generation (55+ years old) and a member of Generation C (a pychographic generation).
When you fill out this survey you’ll find out if you have ‘two generational passports” and we will get some great info to share with you when the survey has finished.
Let’s face it – it’s all about identity – for too long marketeers and social scientists have focussed only on demographic generations to group humanity. It’s time for a change!
Please take a max of 5 minutes to fill out the survey and discover if you are dual generational.
If you want to know more before you fill out the survey, please watch this video, which is just under 3 minutes long.
Many thanks in advance
Jake
#30 Mini Series – How to influence Generation C “10″
May 30, 2010 by Jake Pearce
Hi there! Welcome back to the Gen C mini series on influence
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.
In Mini Series “8″ we confirmed that the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation. Once again the 80/20 rule applies when looking at relative importance of hubs. We also busted 6 degrees of separation as a global myth to help understand how message flow in human networks.
In Mini Series “9″ we looked at the number of links required between social groups to make information travel fast.
This week (video of 3 mins 55 seconds) we are looking at how to use these links to speed the passage of information and what that means for us a marketeers.
How do you think we should engage different social hubs to drive the speed of information movement?
I look forward to your answers
Jake
#29 Mini Series – how to influence Generation C “9″
January 29, 2010 by Jake Pearce
Hi there! Welcome back to the Gen C mini series on influence
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.
In Mini Series “8″ we confirmed that the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation. Once again the 80/20 rule applies when looking at relative importance of hubs. We also busted 6 degrees of separation as a global myth to help understand how message flow in human networks.
This week (video of 3 mins 25 seconds) we are considering how to speed up the passage of information through social hubs and what’s required to have optimal rapidity of message transfer to help understand how influence Generation C most effectively.
I bet you’ve seen this happening yourself – the key question is – how do you identify the links between social hubs to influence more successfully?
I look forward to your answers
Jake
#28 How to influence Generation C “8″
January 18, 2010 by admin
BELATED HAPPY NEW YEAR!
Just got back from a monster surfing holiday 
So…welcome to the eighth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.
Today we explore (video of 4 mins 13 seconds):
- Yes – out of the three maps is the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation C
- That the 80/20 rule applies here when looking at the ‘hubs’ and six degrees of separation for connecting people is a myth….
Knowing this, we must look at how to engage Generation C influencers in the hubs.
Who are your hubs in your networks?
Cheers
Jake
#27 Mini Series: How to influence Generaton C “7″
December 24, 2009 by Jake Pearce
VERY MERRY CHRISTMAS
Welcome to the seventh in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
Today we explore:
- Yes – out of the three maps is the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation C
- That the 80/20 rule applies here when looking at the ‘hubs’
Knowing this, we must look at how to engage Generation C influencers in the hubs.
Have fabulous Christmas folks! When you have finished feasting answer this. Who are your hubs in your networks?
Cheers
Jake
#26 Mini Series – How to influence Generation C “6″
December 20, 2009 by Jake Pearce
HAPPY ALMOST CHRISTMAS!!!!
So – welcome to the sixth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
So – check out this video (3 minutes 17 seconds long) and ponder:
- How do Connectors and Conductors fit together on a map?
- The new science of community behaviour as explored in “Linked”
- An overview of three types of maps of human networks
Each of these has huge implications about how to target and influence Generation C.
So which is the ‘true’ map of human networks? Let us know and be in a for a Christmas prize!
Cheers
Jake
#25 Mini Series – How to influence Generation C “5″
November 30, 2009 by Jake Pearce
Welcome to the fifth in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
So – watch this video (4 minutes 35 seconds long) and consider:
- The four types of Conductor (Information, Debate, Social and Debate Conductors)
- What kind of people they are and how they influence their core network
To build an understanding of the eco systems of influence with a view to knowing how to influence Generation C itself.
What kind of Conductor influenced you this week?
#24 Mini Series – How to influence Generation C “4″
November 21, 2009 by Jake Pearce
Welcome to the fourth in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In this (the 4th of our Mini Series on how to influence Generation C) we investigate further the key differences between Connectors and Conductors.
So – watch this video (3 minutes 30 seconds long) and understand:
- the relative regularity with which Connectors and Conductors influence Generation C; and
- the relative visibility of either type of influencer to Generation C
So – were you influenced by a Connector and/or a Conductor this week? Let us know!
And – if you want a laugh – check out this blooper when I was videoing the VLOG