#20 More on marketing to Generation C
September 21, 2009 by Jake Pearce
Here’s video 2 of of Abe Dew talking about Generation C – more thought provoking stuff.
To repeat a key quote from Abe:
“We in advertising love things in boxes…it’s incredibly dangerous with Gen C it’s the fringes that are important…you see wave after wave of new ideas coming forward and it scares people witless… Marketing will move to be more like jazz and less like precise orchestral piece.”
Abe’s 2 videos are real thought twisterd and really makes you think, here are some key points.
Here’s the key points from Video 2 of 2:
- Community is the content – all technology is an extension of the human mind – community is the need behind technology.
- People are more complex than ‘boxed stereotypes’ – we need to engage community to ‘get people’ properly again.
- Academic studies show that the more collective a culture is the less they go online – so social media’s explosion is a function of less happy societies!
- If Generation C want control we need to surrender it!
- Apple get this. Apple’s new apps – only 5% survive – they rely on open source creativity to provide new apps and the street to weed them out – in other words they let go of control.
Do you think you’re brave enough to let go of control when marketing to Generation C?
#19 Think outside the box to market to Generation C
September 11, 2009 by Jake Pearce
Sorry folks – been overseas and my blog plan melted badly!
So – I’ve been meaning to share this video of Abe Dew on Generation C – there are some great thoughts here.
“We in advertising love things in boxes…it’s incredibly dangerous with Gen C it’s the fringes that are important…you see wave after wave of new ideas coming forward and it scares people witless… Marketing will move to be more like jazz and less like precise orchestral piece.”
Abe’s 2 videos are real thought twisterd and really makes you think, here are some key points.
Here’s the key points from Video 1 of 2:
- Déjà-vu now vu-jade – representing existing things You Tube really aggregated things that were all there.
- David Shrigley – Glaswegian cartoonist shows a cartoon with a bit missing. People don’t know what they want all the time – the gaps are where the new futures are: http://www.davidshrigley.com/thingstobuy/thingstobuy.html
- Don’t pretend to know all the answers – brands need to move from being a ‘fixed’ idea to a narrative – like a book it’s the ‘unsaid’ that say a lot. The same is true of brands.
- Marketing will move to be more like jazz and less like precise orchestral piece.
How do you think we should market effectively to Generation C?
#14 Generation Y versus Generation C – what’s the difference?
July 6, 2009 by Jake Pearce
This week I’m looking at the difference between Generation C and Generation Y, with some big implications for marketing and society at large.
The video is 5 mins 53 seconds long and covers the following:
- A recap of a definition of Generation C itself
- Defining Generation Y commenting on two authorities: Peter Sheahan and Howe & Strauss
- Looking at why these two authorities have radically different views on the characteristics of Generation Y
- Explaining how Generation Y relates to Generation C
- The implications for marketing and society in general.
So – what do you think – is Generation Y selfish or selfless?
I look forward to your comments.