Simon Young and I discuss Generation C and how this group of influential people will impact that notoriously changeable arena – the music industry.

Enjoy

Here’s a handy overview of Generation C – what they are into and what they are not!

It’s time to debunk some myths about what Gen C is motivated by as there are so many views on the number of “Cs” out there!

Look forward to your comments.

Hi there!

After a few technical challenges (getting used to my new website back end!!) here’s my posting which is our podcast response to Jaffe Juice #111 ‘talking about my generation’ http://www.acrossthesound.net/

Many thanks to my co-creators:  

http://simonyoung.co.nz/generation-c-changes-the-world-part-3/ – Simon Young

http://www.bridgeellis.com/Pages/home.htm – Provider of Gen C datatrawl for deep web (99% of web unseen by Google) 

Here’s a quick summary of what’s in this 12 minute podcast:

• Generations – It goes Boomers, Gen X and then gets as confusing as drunken bird song
• ‘GenY’ is after X and is also known as Millennials, Generation Next and Generation Why. What they are like depends on who you talk to but they are all the same demographic 1982-2002 roughly. (See References and links below)
• Gen Z http://en.wikipedia.org/wiki/Generation_C – is a demographic after GenY
• GenC – digital natives – is a psychograpic generation (like gen-i) and it is growing as people get into living digitally.
• There are lots of C’s describing what C ‘do’ being banded about – their motivation is CONTROL
• We want to clarify with Joseph Jaffe what the i in gen-i means – Joseph???
• Wikipedia has erroneously lumped GenC into GenZ – we’ll be tackling that soon!
• The implications of GenC are, in our view (Simon Young and myself) profound – it means in the future people will have a both psychographic generation and a demographic one – in other words, DUAL PASSPORTS
• So people will describe themselves as X/C or Boomer/C or C/C
• This psychographic generation (GenC)  is more than being part of Apple tribe or VW tribe. It means people will be harder and harder to target as the fragmentation of media creates even more complexity around generations. And of course, this makes marketing much tougher
• The role of this blog is to debate the implications of GenC.  In other words, find out who they are, what their needs are, relate to them and ultimately know how to converse with them. And, critically, from there, know the opportunities and threats for marketing that flow from that.  

Our references for this podcast include…

Gen C versus Gen Y 

• Peter Sheehan GenY – http://www.petersheahan.com.au/cpa/htm/htm_home.asp
• Howe and Strauss  http://en.wikipedia.org/wiki/Bill_Strauss also known as ‘don’t label us’, Generation Y, Why, Generation Tech, Generation Next, Generation.com, Generation 2000, Echo Boom, Boomer Babies and Generation XX (p7 Howe and Strauss Millennials rising)
• Then comes in GenC first identified by trendwatching.com – a forward thinking outfit who identify trends http://trendwatching.com/trends/GENERATION_C.htm
• Eric Chester Generation Why http://generationwhy.com/
• Don Tapscott Gen N – Growing Up digital http://www.growingupdigital.com/
• Organisations showing interest in geny http://www.jakepearce.com/trendgate/
• Wikipedia : http://en.wikipedia.org/wiki/Generation_Z
• Wikepedia: http://en.wikipedia.org/wiki/Generation_Y
• Wikepedia: http://en.wikipedia.org/wiki/Generation_X
• Wikipedia: http://en.wikipedia.org/wiki/Baby_boomer

Gen C

• Simon Young http://simonyoung.co.nz/generation-c-changes-the-world-part-3/
• Jake Pearce GenC books http://www.jakepearce.com/gen-c-centre/key-books/
• Jake Pearce GenC articles http://www.jakepearce.com/gen-c-centre/key-articles/
• Jake Pearce bloggers with an interest in GenC http://www.jakepearce.com/gen-c-centre/key-blogs/
• GenC podcasts http://www.jakepearce.com/gen-c-centre/podcasts/
• GenC interest groups http://www.jakepearce.com/gen-c-centre/organisations-with-an-interest-in-gen-c/

Enjoy!