#30 Mini Series – How to influence Generation C “10″
May 30, 2010 by Jake Pearce
Hi there! Welcome back to the Gen C mini series on influence
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence
In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks
In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups
In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.
In Mini Series “8″ we confirmed that the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation. Once again the 80/20 rule applies when looking at relative importance of hubs. We also busted 6 degrees of separation as a global myth to help understand how message flow in human networks.
In Mini Series “9″ we looked at the number of links required between social groups to make information travel fast.
This week (video of 3 mins 55 seconds) we are looking at how to use these links to speed the passage of information and what that means for us a marketeers.
How do you think we should engage different social hubs to drive the speed of information movement?
I look forward to your answers
Jake
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This program was very well structured and each segment explained thoroughly.