#24 Mini Series – How to influence Generation C “4″
November 21, 2009 by Jake Pearce
Welcome to the fourth in our mini series exploring how to influence Generation C – ageless, digital natives.
In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.
In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.
In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C
In this (the 4th of our Mini Series on how to influence Generation C) we investigate further the key differences between Connectors and Conductors.
So – watch this video (3 minutes 30 seconds long) and understand:
- the relative regularity with which Connectors and Conductors influence Generation C; and
- the relative visibility of either type of influencer to Generation C
So – were you influenced by a Connector and/or a Conductor this week? Let us know!
And – if you want a laugh – check out this blooper when I was videoing the VLOG 
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