#22 Mini series – how to influence Generation C “2″

November 6, 2009 by Jake Pearce 

In last week’s VLOG we looked at Malcolm Gladwell’s model from the Tipping point of how the few can influence the many and I concluded that it’s more complicated than that.

In this video (the second in this mini series on digital influencers) I identify and explain the difference between Connectors and what I call Conductors and why the latter are critical in solving how to influence Generation C – namely, adopted or born ageless digital natives.

Check out the video – it’s about 4 minutes long.

Who are your Conductors and how have they influenced you to take action in any sphere of you life?

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