#20 More on marketing to Generation C
September 21, 2009 by Jake Pearce
Here’s video 2 of of Abe Dew talking about Generation C – more thought provoking stuff.
To repeat a key quote from Abe:
“We in advertising love things in boxes…it’s incredibly dangerous with Gen C it’s the fringes that are important…you see wave after wave of new ideas coming forward and it scares people witless… Marketing will move to be more like jazz and less like precise orchestral piece.”
Abe’s 2 videos are real thought twisterd and really makes you think, here are some key points.
Here’s the key points from Video 2 of 2:
- Community is the content – all technology is an extension of the human mind – community is the need behind technology.
- People are more complex than ‘boxed stereotypes’ – we need to engage community to ‘get people’ properly again.
- Academic studies show that the more collective a culture is the less they go online – so social media’s explosion is a function of less happy societies!
- If Generation C want control we need to surrender it!
- Apple get this. Apple’s new apps – only 5% survive – they rely on open source creativity to provide new apps and the street to weed them out – in other words they let go of control.
Do you think you’re brave enough to let go of control when marketing to Generation C?
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