#14 Generation Y versus Generation C – what’s the difference?
July 6, 2009 by Jake Pearce
This week I’m looking at the difference between Generation C and Generation Y, with some big implications for marketing and society at large.
The video is 5 mins 53 seconds long and covers the following:
- A recap of a definition of Generation C itself
- Defining Generation Y commenting on two authorities: Peter Sheahan and Howe & Strauss
- Looking at why these two authorities have radically different views on the characteristics of Generation Y
- Explaining how Generation Y relates to Generation C
- The implications for marketing and society in general.
So – what do you think – is Generation Y selfish or selfless?
I look forward to your comments.
Comments
One Response to “#14 Generation Y versus Generation C – what’s the difference?”
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Great insights.
In my opinion and experience Gen Y are not selfish but self assured and I think they are very different. Us oldies find this self assured difficult to deal with and therefore label it selfish. They do want to get their needs met and they do put social life before work life but is that selfish or just plain sense. It is what we should have been doing for ages…..
I always think that looking at the positives rather than negatives..if we think someone is selfish then they will be. This is why I started my manifesto so we can start be positive about our youth.
If you want my take on Gen Y is here http://genyguide.com/theunfulfilled.php
Personally I think we have loads to learn from what is considered their ” selfishness”
Sarah