#12 Generation C – who are they and why are they so important?
June 22, 2009 by Jake Pearce
Check out this video and find out more on these 3 reasons why Generation C is so important:
1. They are a psychographic not a demographic generation – this is the first time a generation isn’t bounded by just age
2. It’s a growing generation as people are both born and adopted Generation C – both born and adopted Generation C love communicating digitally
3. They are digital influencers and it’s vital marketeers understand them – in Malcolm Gladwell terms – they are the generation that will make change happen
What are you doing to understand Generation C and how it will affect your organisation?
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